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If you have a traditional business and you are looking to take it to the internet, keep in mind to use old school and new school thinking. 

Old school:

  • Placing ads in the newspaper.
  • Handing out business cards.
  • Using bill boards.
  • Putting ads on a pizza box.
  • Print out flyers.
  • Going to social events.
  • Meeting people at trade shows.

Well, now there’s New school thinking:

  • Create a website or a blog.
  • Drive traffic to that site or blog.
  • Create an opt-in page/capture page.
  • Gather customers to buy from you.
  • Take the cash to the bank.

 Find people on the social media sites today: FaceBook, LinkedIn, YouTube and many, many more.

Yes, it works! However, there’s a right way and a wrong way. Your website or blog must be unique. It must be different from all other websites or blogs out there. While everybody is bragging about their product, you are educating the public about the safety features of your product. If a customer believes in what the safety features can do, they will automatically buy. So, as you are advertising and educating the public about your product or service, offer more than what everybody else is offering them…in terms of knowledge…how to use the product properly, environmental safety, child safety, etc.

 An example I heard that made so much sense to me was about a man who bought a drill bit because he needed a hole, so talk about how to make a perfect hole or a better hole, not about how to buy a drill bit.

 Give the customer more than what they want and they will come back again and again, whether online or offline.

 Find good people:

Let’s face it, it’s arguably a better choice to outsource any and all of your work that can be supplied by other means.  There are a great number of businesses in the world that simply distribute other people’s work.  You’ve heard about OPM, right?  You know, Other People’s Money!  Well how about OPW?  Other People’s Work!

 One of the smartest things you can do in your business is to hire people that are smarter than you, people that can get the job done. In the long run you will have a better business.

Find your passion,

Filed under: Education

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