(If you didn’t get a chance to read part one of this article, click here to read and then return back here to continue.)
3. Build trust.
The best way to build trust is to listen to what they are saying. Let them feel they can trust you because you listened and tried to help.
Here’s an example, “Hello, my name is Mike Brown.” (Extend your hand to shake their hand. Most people will reply with their name.) “Well, Donnie, it’s so nice to meet you.”
During the conversation you find out that Donnie enjoys golfing and your brother-in-law is a golfer as well. Your brother-in-law was telling you about a special club he ordered off of the internet and so you conveyed this to Donnie. Let Donnie know you’ll let him know where your brother-in-law got it from. In other words, you want to find some type of common ground with each person you meet. You want to ask questions but you don’t want to seem as though you’re interrogating him/her. You want to offer some of your life to the conversation by telling him/her a little about yourself also.
4. Focus on the person you’re talking to.
Make sure when you’re talking to a person you’re focusing on what they’re saying and you’re not constantly looking around the room trying to see who you’re going to talk to next. You want to make your prospect feel he/she is the most important person in the room (He/She just might be!!!)
5. Don’t be so quick to hand your business card out.
Don’t be so quick to just hand your business card out and move to the next person. You want to spend a little time talking, but not all day. You will get better at gauging your time per person as you keep doing it, but try not to be the first one to hand your card out during the conversation.
Here’s an example: “Well, Donnie. It was great talking to you and I will see if I can find out where my brother-in-law ordered that club from. What’s the best way that I can get back with you?” Based on the information he gives, it’ll let you know how comfortable he feels with you and how much he trusts you.
- Email address or work # – little trust.
- Home # – Feels pretty good about you.
- Cell # – High trust.
- Home and Cell # – Highly trust. (You won him over!)
6. Connect with the person you’re talking to.
The more you can connect with a person, the easier it is to get back with that person. You always want to leave on a positive note. (Example) “Donnie, I really enjoyed talking to you and I will talk to my brother-in-law and get back with you.”
***Note: As soon as you can, make sure you write some information on the back of your prospect’s card based on your conversation, because you will use some of it on your follow up call.
Example: On the back on the card, write:
Met at football luncheon 8/2/08.
Son Matt is a running back for the Mustangs.
Wife is a lawyer with…
He loves to play golf.
I, personally, created a note sheet where I copy the information in the comment section and then I paste the card at the top of the sheet.
If you will follow these steps, you’ll be on your way to building relationships!